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Tessell at Microsoft Ignite 2024 - Recap

November 26, 2024
Tessell at Microsoft Ignite 2024 - Recap — cover image
3 min read
TL;DR
  • Tessell sponsored Microsoft Ignite in Chicago for the second year, attending a show four times larger than last year's event in Seattle.
  • The team connected with over 750 people from more than 600 companies across close to 60 countries during the week.
  • The booth featured swag, raffles, and prize drawings four times daily, plus one-pagers, customer stories, and comic books explaining Tessell's multi-cloud PaaS.
  • Tessell delivered over 200 on-site demos and technical deep dives, with customers including Norway's Jone Gudmestad and CSX stopping by the booth.
  • A joint session with Azure NetApp showed how ANF and Tessell remove VM disk bandwidth limits; next stop is AWS re:Invent in Las Vegas.

Overview

As we wrap up our time at Ignite in Chicago, we can't help but leave with a feeling of gratitude and renewed enthusiasm. Events like these reinforce our mission of assisting leading global enterprise organizations in modernizing and managing their cloud data infrastructure and alleviating many pain points related to database lifecycle management, data management, and data flow.


Below is a recap of our time in the Windy City at this year's Microsoft Ignite week!

Giant illuminated Ignite letters and Microsoft wall at the Microsoft Ignite 2024 venue

We returned as a sponsor for our second Microsoft Ignite this year, after last year's in Seattle. This year's show was 4x the size, scale, and production from last year's in every way possible. We're thankful for the opportunity to sponsor, participate, and collaborate with Microsoft in such events.

We connected and spoke with over 750 people from 600+ companies and close to 60 different countries.

Tessell Booth and Activities

Our Demand and Field and Brand Design team members came ready to engage and entertain all of our booth attendees with amazing swag, giveaways, and raffles. We also had one-pagers, customer story handouts, and comic books on hand that helped convey Tessell's value proposition as a multi-cloud, multi-database PaaS solution across every industry and database and data management use case.

Crowd of attendees gathered around the Tessell Copilot booth at Microsoft Ignite 2024

We gave away prizes at 10 am, 12 pm, 3 pm, and 5 pm each day to reward our prospects, customers, partners, and evangelists for their time and attention.

Attendees around the Tessell booth 112 demo station on the Microsoft Ignite 2024 expo floor

Tessell Product Showcase

Several organizations stopped by to see Tessell's product demo live. We had several demo sites and solutions ready for every industry and use case.

Attendees watching a product demo at Tessell booth 112 at Microsoft Ignite 2024

It was all hands on deck as everyone from our exec to our product team and sales engineers delivered close to 200+ on-site demos and technical deep dives.

Tessell Customers

Several of our customers decided to visit our booth to say hello and check out what we're showcasing and have been working on. Events like these are an excellent way for members of our GTM to interact with our customers and hear how much our product has helped them achieve their business goals.

Three attendees at the Tessell booth with its Copilot for databases backdrop at Ignite 2024

One of our customers from Norway,Jone Gudmestad, stopped by to say hello and chat with our CEO and Head of Sales, India.


Later, one of our American customers, CSX, dropped in to meet with our executive team and sales leadership.

Five people posing together in front of the Tessell booth backdrop at Microsoft Ignite

Learning Sessions

Our Head of Strategy and Alliances, Animesh Pillai, and Azure NetApp's Geert van Teylingen joined forces to deliver a learning session on how the combination of ANF and Tessell removes the VM disk bandwidth constraints and enables customers to run high-performance, high-capacity, and complex relational databases on Azure at a better TCO than any DBaaS offering.

Presenter demoing the Tessell console on stage at a Microsoft Ignite learning session

Partner Co-marketing Engagements

We partnered with one of our North American partners to host some of our customers at Ignite at the elegant Blackstone Hotel's private dining restaurant, Mercat a la Planxa.

Guests mingling at a Tessell partner networking reception during Microsoft Ignite 2024

The night was filled with incredible conversations covering everything from databases to extreme snow sports and activities, and a curated menu of food and drinks helped keep everyone satiated.

Signboard for a Tessell and Encora dinner event at Mercat a la Planxa restaurant

What's Next?

We're ready to take this show on the road, across the country, to Las Vegas for AWS re:Invent next.

Tessell booth at Ignite after the show, with packed shipping boxes stacked out front

See you there!✌🏼

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